The fusion of LX Seth (Arish Sirkissoon) with Eurocentric pop and 1818 (Nesan Pather) a Rap artist has created a unique genre that has not been explored before. “Face Off‘” is the name of their new album and guarantees to bring their fans the best of both worlds.
LX Seth has his own label called Fusion Records and has released an album prior to this which has hit number 1 on channel O, DSTV with his hit single “Turn me on” from his debut album “Off the Hook“. His recording/distribution deal with T-Series a Bollywood label in India has landed him international recognition. 1818 has also pocketed an album called “urban poison“later called “Suburban Bliss” and which he launched underground. With the contents of his tracks being so controversial his unison with LX Seth has given them both the opportunity to work of each other respectively.
The artists have signed up their distribution deal with Izimpande. Izimpande is also known for their strong distribution network for ‘Broken Promises 2′ and recently signed up ‘Hip Hop to Bollywood‘, ‘Run for your Life 2‘, ‘Bombfire-Mavicho’, ‘Pantsu-Pantsu- Bengingazi’and ‘Vumile - Ordinary Girl’, but to name just a few.
A message of friendship is the message sent to the youth by the contents of the album. As individual artists coming together, they would like to motivate youngsters to persevere and never give up on hopes and dreams. LX Seth describes their motto as “if you can dream it you can be it”
Post the album “Face Off“; they hope to create a niche market which allows them the opportunity to create many more ‘land mark albums’ says Nesan Pather. Their music is not aimed at a specific age group, but wishes to attract individuals of various ages.
Their single “Do you wana” is being launched with Lotus FM this week, so watch the charts because these artists are soon to hit number 1.
Launch of the single on Radio- Friday 17 August 2007 on Varshan Sookhun’s Radio Show!
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