Art and Fashion in South Africa are in for a crazy blow during the 2010 FIFA World Cup.
Adam Carnegie, a Cape Townian illustrator and designer has got to work with exactly this, and the environment, in mind. He has formed Kelp, the Kelp Environmental Learning Project. The project gives homeless people and volunteers alike the opportunity to become a part of making vuvuzela’s out of kelp. Here’s Adam blowing one of his hand-painted vuvuzela’s.

As far as fashion goes, the South African fashion industry will take a step into the limelight as tourists do the usual shopping thing! They’re all going to be going home to their friends saying “ OMG look what I got in South Africa, it’s so…” and we have the responsibility to fill the end of that sentence with positivity!!!
What is your opinion on what the World Cup will do for South Africa? Excited or Scared for the rush?


Hey this is good stuff. So glad you posted this. I enjoy reading blogs like this.
Interesting ideas here. Thanks for posting, will add to my RSS feed.
Hehe those look pretty damn cool.
I wonder how madly it smells…especially when you have been slobbering all over it for an entire match, eeeeew
No only joking, its a great initiative and gives homeless people a chance to make something for cash…I assume the homeless people get something out of this?!