South African Fashion | Tshirts | Design & Designers T-shirts

Greetings everybody.

There seems to be a bit of a rumble to the south as far as t-shirt design goes. Some of you may have heard of the endless stream of complaints t-shirt company Cotton On has received after it released a range of sexually suggestive children’s t-shirts. I thought it would be interesting to see what our own t-shirt design community thought of these slogan designs. Do you think it’s over the top, or simply a waste of a conversation?

Cotton On is a well known Australian clothing manufacturer, who up until now, has made relatively small waves in the t-shirt designs community. I guess all it takes is a little bit of controversy to throw yourself into the lime light. While some marketing guru’s reckon there is no such thing as bad publicity, I think that this episode could very well shatter that belief.

So just how hectic are Cotton On’s t-shirt slogans? Well for starters let me just say that there is no use of explicit language and, as mentioned, it’s pretty much all slogan based, so no sketchy images people.
However that aside, is it right to have your little kiddy wearing a t-shirt that says, “The condom broke”, or perhaps, “I’m a tits man”??
Honestly I think it’s overboard. There are cute little slogans which are a tad silly, that’s no issue, however to parade a youngster around in a t-shirt that reads, “I’m living proof that mum is easy”, definitely pushes the boundaries of what is socially acceptable.
I actually can’t think of anybody I know that would be foolish enough to let their kids wear these.

My final example is a design that reads, “I like big boob and I cannot lie”. Ok so this one isn’t too hectic, but it’s obvious to see why the more sensitive children’s advocate would be frothing mad and want them to put a stop to their range. Supposedly there have been too few negative responses for Cotton On to even entertain the idea of a cancellation. Cotton On reckons that there is still a big enough market of people willing to buy these designs. Well I have to say its slightly depressing that there is such a huge demographic that is simple enough to have their children embarrass themselves in such a way…then again it also makes the parents look like epic twits.

What do you reckon am I being too sensitive? or has Cotton On seriously misjudged what people would think?
Controversy indeed!

Duncs.