The Power of the Myth in Fashion.
Monday, August 31st, 2009
The power of myths and their influence on fashion, culture, religion and belief are undeniable. We live in a world where everyone has their own mythos which we worship and maintain. So what are myths and why are they central themes to the human condition? Myths are all based on archetypes, the Child, the Hero, the Great Mother. It was Joseph Campbell who first proposed that all myths and great stories of religion and history shared an alarming amount of common themes. He proposes this in his book Hero with a Thousand Faces, with numerous references to cultures and religions from around the world that all stories are essentially all expressions of the same story pattern. Thus he proposed that all religions’, stories and myths are essentially containers for a universal truth. The basic structure follows the path of the hero from departure through intiation and finally return. (more…)


