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Football fever in South Africa still seems to be building up steam. While there is the odd initiative or two knocking around promoting the World Cup, I still feel that there is a long way to go until locals are fully in the football groove. What is happening, why is there such a mellow mood in the build up to one of the most prestigious events on the sporting calendar.
This morning I was surprised to see a small effort done by an unknown artist throughout Sea Point.
Scrawled everywhere where simplistic little chalk signs showing Love = football (heart = football pic).

While all the major companies and sponsors are already doing their thing promoting the event there is still lots to be done on the local football fan side. I’ve seen only a handful of people actually walking around wearing 2010 World Cup attire….very few indeed.
This is why I was actually a bit surprised to see these chalk signs all over the place. It’s not much, don’t get me wrong…it’s just a simple love = football sign, but it really gives me hope that more people will start to get into the football frame of mind.
What I want to know now is who is responsible?

That is the burning question isn’t it. I mean this may not be a football crazy fan at all, it may be some guy that a certain party paid to let loose with the chalk. Its guerrilla marketing if you will! Although it doesn’t appear to be from any particular country it does make you think about the event. Maybe that is simply what it is, a reminder, or prompt, to get your mind back into the football.
Love = Football may be  a subtle mental suggestion to get the public on track. Yes this may be manipulation, but then again very few signs or advertisements don’t try and compel you to buy into “whatever they are selling”.
I’m a perfect example, I woke up this morning and the last thing on my mind was the football. I was more interested in eating some breakfast and making it to work on time. When I was on my way to work I spotted the first Love = Football sign, kinda raised an eyebrow and kept on going, but when I spotted 2, 3, 4, etc… thats when I actually took notice.

I suppose it’s all about repetition and constant bombardment. See it once, the mind forgets, or at least stores it away in the recesses of your head creases, only to be expelled on command at some random point. However with the Love = Football sign you see it over and over in a short space of time and it sticks. This is truly guerrilla marketing at its roots!
Look at me now, I’ve actually correlated my thoughts and have spun together this blog about the chalk drawings. Mission accomplished for whoever did them in the first place.

So who did the Love = Football signs? It is a mystery that will bug me for at least…until home time LOL.
But seriously if anybody knows who did the signs and who “commissioned them” I’d love to know.
Don’t worry the municipality shouldn’t be too bent out of shape about them, because they are done in chalk and will wash off easy peasy. Besides we need plenty more crazy football related interest stories popping up in the next few months.

Look I’m also guilt of not getting into the spirit of things, however if I can keep blogging and try to raise awareness I feel like I am doing my part.

Please guys and girls keep me informed, is there not some game on today or some other football related event? The African Cup of Nations finished a few days ago didn’t it? Raaaa raaa Egypt (or Ra Ra if we wanna get specific)??

Duncs.