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Category : art in fashion

Design Indaba 2010

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Design Indaba 2010


Hello design fans.

Guess what boys and girls? It’s that time of the year once again. Time to check out the best there is to offer in the South African design scene. That’s right Design Indaba 2010 is nearly upon us.
The best news: Springleap.com will be there to show off its seriously amazing designs and bring our winning designers even more exposure.

Design Indaba is pretty much the biggest design expo in SA. This year it will once again be held at the CTICC (Cape Town International Conference Centre). The general public and hardcore designers alike will be treated to an astounding amount of varied design. Whether you are into film, fashion, graphic design or even jewellery design, all tastes will be catered for.

Obviously Springleap.com fits into the fashion design category of this fine event. We are going to bring the full power of our stunning design and totally blow away the public. Our involvement in the Design Indaba is honestly slightly belated. We should have gotten involved last year at the least, but unfortunately we had IFS in Jozies, if memory serves. However, good things come to those who wait and so the expo goers will meet the magic of our designers with full force.

The Power of the Myth in Fashion.

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Kung Fu PandaThe power of myths and their influence on fashion, culture, religion and belief are undeniable. We live in a world where everyone has their own mythos which we worship and maintain. So what are myths and why are they central themes to the human condition? Myths are all based on  archetypes, the Child, the Hero, the Great Mother. It was Joseph Campbell who first proposed that all myths and great stories of religion and history shared an alarming amount of common themes. He proposes this in his book Hero with a Thousand Faces, with numerous references to cultures and religions from around the world that all stories are essentially all expressions of the same story pattern. Thus he proposed that all religions’, stories and myths are essentially containers for a universal truth.  The basic structure follows the path of the hero from departure through intiation and finally return.

The Fantastic world of Steampunk Fashion

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Hi everyone, Im the newest  addition to the esquared fashion team, I work at Springleap HQ where I’m involved in bringing the world the freshest and coolest Tees on the planet. . Hope you enjoy my first installment on the fantastic world of Steampunk Fashion.

Steampunk is a very intriguing   fashion   subculture which has emerged almost in violent reaction to the modern world’s obsession with mass production and its consumerist society. In some ways it is a subculture still madly in love with the inventiveness and creativity of modern technology yet disillusioned with the flat plastic facades of the modern machine.

Having it roots and parallels in the dystopian worlds of Cyberpunk, the amazing fashion of Steampunk is rather a nostalgic and romantic view of a technological advanced world which has still maintained the values of craftsmanship, ingenuity and revolution.  It as if we could visit a parallel reality in which the great achievements of the Bauhaus and its grand modernist paradigm where laughed at and instead mankind developed the themes of the Victorian era to their logical end.